Independent, Fee-Only, Fiduciary



I believe transparency is fundamental to a trusting relationship. 


That’s why I list my fees right here.
 

I am never paid any sales commissions, transaction charges, or kickbacks.

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How I work with clients

One Relationship, Two Phases

Every client follows the same path. In the first 90 days we build your retirement plan. Then I manage the investments that carry it out, and keep the plan current. The first 90 days exist because most people have a good reason not to move their money on day one: the plan comes first, then the management.

Not sure what a financial plan includes?
View a complete sample plan →

✓This works best if you…

Are within about 1-5 years of retirement, or already retired.

Want one advisor to build the plan and manage the investments that carry it out.

Value a holistic, comprehensive planning over investment-focused advice

Have roughly $850,000 or more in investments for me to manage (my minimum annual fee is $8,500).

✕Probably not the right fit if you…

Plan to keep managing your own portfolio long term.

Want a one-time plan without ongoing implementation.

Are looking for an advisor to pick hot stocks or time the market.

I’ll tell you candidly in our first call if I don’t think I’m the right fit.

Phase 1 · Build the Plan
The 90-Day Retirement Roadmap
The first 90 days of working together
1Understand
2Identify
3Build
4Implement
5Adapt
Covers steps 1–3 of the five-step process
$4,200 – $8,400
One-time planning fee. 50% at signing, remainder billed monthly in arrears.
Exact quote provided after your initial consultation.
Waived when you begin directly with ongoing wealth management.
✓A stress-tested assessment of your retirement and the prioritized decisions that will most improve it.
✓A set schedule of planning meetings across the 90 days: discovery, analysis, strategy, and the handoff into Phase 2.
✓Fee based on your income, net worth, and the complexity of your situation.
Roadmap only? The Roadmap is the first 90 days of an ongoing relationship, not a standalone service. I take on a small number of Roadmap-only clients each year, quoted at the top of the range.
What you’ll receive in the Roadmap →
→
Where the relationship lives
Phase 2 · Run the Plan
Implementation & Ongoing Wealth Management
Ongoing, for as long as we work together
1Understand
2Identify
3Build
4Implement
5Adapt
Covers all five steps, every year
Annual fee
Assets managed
1.00%
Under $1,000,000
0.85%
$1,000,000 – $3,000,000
0.75%
$3,000,000+

Minimum annual fee: $8,500 · Billed quarterly from your Schwab accounts

✓Income — your Retirement Paycheck Plan. A monthly retirement paycheck: amount, timing, accounts, and withholding.
✓Investments — your Retirement Resilience Plan. Protected years of spending and a written down-market action plan.
✓Taxes — your Lifetime Tax Map. Roth conversions, withdrawal sequencing, and Medicare thresholds, planned over your lifetime.
✓Implementation. I manage the portfolio, execute the plan, and update it as your life and the tax law change.
How I Earn My Fees
70%

Planning & coaching

30%

Portfolio Construction & Management

0%

Beating or timing the market

0%

Picking the top investments

0%

Earning commissions, kickbacks, or transaction charges

Let's talk!


Schedule a short, 15-30 minute phone or Zoom meeting to see if we’re a good fit.

I’ll ask you what led you to schedule the meeting, what your concerns are, what questions you have, and what you’re hoping to accomplish by working together.

Schedule Free Initial Consultation

FAQs

Can you meet virtually / work with people outside of Hawaii?

Yes! I offer in-person meetings in Hawaii and virtual meetings nationwide. This works very well for those living on the East or West Coast who prefer to meet in the late afternoon or evening.

Are you a Fiduciary 100% of the time?

Yes, I am a fiduciary 100% of the time. To learn why hiring a fiduciary is SO important, check out this Investopedia article.

How do we work together?

Nearly every client follows the same path through my five-step process. Phase 1, Build the Plan, is the 90-Day Retirement Roadmap and covers Steps 1–3 (Understand, Identify, Build): in the first 90 days we answer your most important retirement questions and agree on a prioritized set of decisions. Phase 2, Run the Plan, is Implementation & Ongoing Wealth Management and covers Steps 4–5 (Implement, Adapt): I manage your investments, carry out the plan, and keep it current as your life and the tax law change. Clients who begin with ongoing management directly receive the same planning work, and the separate planning fee can be waived. A small number of clients complete the Roadmap only. That’s available, but it isn’t how I’m set up to do my best work for you.

Do I have to move my accounts to work with you?

For ongoing wealth management, yes. Your accounts are held in your name at Charles Schwab, and I manage them there. That’s what lets me implement the plan rather than hand you a to-do list. If you’d prefer to keep managing your own investments, I’m probably not the right fit, and I’ll say so in our first call.

I already have an advisor. Can I hire you just for the planning?

Usually not. If your advisor manages your investments but isn’t doing the planning, you’re already paying an ongoing fee for a fraction of the work. The right conversation is whether I should be the one earning that fee, not whether to add a second one on top. If you’d like to keep your current advisor and buy planning separately, I’m probably not the right fit.

How do you earn money?

Masuda Lehrman Wealth is a fee-only, commission-free fiduciary financial planning firm. The only compensation I receive is directly from my clients.

What is your investment philosophy?

This question can be answered in a couple ways: First, I believe in goals-based strategic asset allocation, which in a nutshell means that your goals and risk tolerance dictate the ratio of aggressive versus conservative investments in your portfolio.

I believe that low-cost passive investing should be the default for most people. Studies have shown that active management, whether that’s individual stock pickers or hedge funds, not only charge higher fees but also consistently underperform their benchmarks long-term.

3%
Value of an Advisor
according to Vanguard
0.05%
Avg Expense Ratio of
managed portfolio
$0
Commissions earned
on product sales
33%
Americans who have
a written financial plan